OMNI-CHANNEL
STRATEGY

We always strive to enhance customer experience through technology, to let customers shop at our brand stores, anytime, anywhere on any picks. With a head start in digital transformation, we integrated online and offline environments to create a seamless customer experience, achieving encouraging results.

Any Time

Multi-channel e-commerce

With 46 e-commerce channels, 35 official social media touchpoints and a 24/7 smart shopping assistant, customers can shop as they like at anytime.

Any Time

Omni-Remote Sales

Customers can shop online with our Star Concierge Service, supported by over 6,400 sales consultants. They can also make reservations to visit our physical stores. The customer journey can be physical, digital or a mixture of both.

Any Where

Physical and digital shopping

Customers can shop at over 1,000 self-operated physical stores and 46 e-commerce platforms. To deliver more convenience, we accept cash, credit cards and major electronic payment systems.

Any Where

Worldwide shipping (local delivery or in-store pickup)

With our national inventory and Intelligent Fulfilment Centre (IFC), we offer fast worldwide delivery to more than 40 countries, as well as convenient local delivery and in-store pickup.

Any Picks

Personalised Jewellery Service

Customers can create customised pieces by using designated applications online or with the help of our sales professionals in store.

Any Picks

Full catalogue range

With Omni-Remote Sales and cloud inventory service, we can offer a wider variety of products with more than 10,000 styles from both our physical store network and distribution centres.