BUSINESS MODEL

For 90 years, Chow Sang Sang has brought to our customers products of exceptional quality, crafted with care using materials that have been ethically sourced and tested for safety and purity.

OUR BUSINESS MODEL

01

Procurement

Chow Sang Sang has an experienced team responsible for the procurement of precious metals and gemstones. Every diamond we source must pass through multiple inspections for clarity, cut and colour. Even the smallest diamonds must meet strict requirements, helping to ensure the breathtaking beauty and timeless quality of our diamond jewellery. As a sightholder of the world’s leading supplier of rough diamonds, De Beers, a quality and stable rough diamonds supply is ensured.

We are committed to ethical sourcing and are opposed to the trade of conflict diamonds. Therefore, we only source our diamonds from the world’s most respected suppliers that abide by the Kimberley Process Certificated Scheme.

02

Design

Over 60% of our collections are created by our in-house design team. In addition, we collaborated with established ODM and OBM suppliers to create remarkable designs for our customers.

03

Production

Chow Sang Sang has self-owned diamond cutting and polishing centre. To maintain our exacting standards of high-quality diamonds, our experienced craftsmen integrate traditional craftsmanship with modern technology in our diamond manufacturing process.

Our precious metal jewellers are perfectionists at heart. In addition to their passion for subtle details and exquisite shapes, the precious metals used in all our jewellery have been polished to offer incomparable shine and exceptional comfort. The application of Barcode and RFID optimizes our production and supply chain as well as improves the traceability of our products.

04

Quality Control

Our Precious Metal Laboratories are accredited by the Hong Kong Laboratory Accreditation Scheme (HOKLAS) and China National Accreditation Service for Conformity Assessment (CNAS). Supported by state-of-the-art instruments, our well-trained professional chemists endeavor to ensure our jewellery meet the strict fineness and safety standards of Chow Sang Sang Group.

Most of our diamond jewellery comes with grading reports from internationally recognised organisations such as the GIA, IGI, De Beers Group or NGTC.

05

Intelligent Fulfilment Centre

Our Intelligent Fulfilment Centre in Shunde commenced operations in 2019. Equipped with state-of-the-art warehousing and distribution systems, it can cope with B2C and B2B needs simultaneously in response to the rapid growth of e-commerce and the demand for omnichannel customer experiences.

06

Distribution

Multi-brand stores offer a wide variety of merchandise to cater to the needs of daily wear, wedding to high jewellery customers. They are integral parts of the implementation of our “omni-channel” strategy. By means of this strategy, we aim to serve our customers seamlessly across all online and offline channels.

Online orders can be delivered straight to customers’ door or collected at our over 1000 self-run physical stores in Hong Kong Region, Macau Region, Taiwan Region and Mainland China.