Ninety years ago, our founder Mr. Chow Fang Pu put forth a philosophy for the company: “Sustained Vitality, Ever Rejuvenated.”, inspired by the wisdom from a Chinese classic “I Ching”, which reminds us to embrace innovative thinking as we pursue corporate development.
Our company name “周生生” is derived from the corporate philosophy “周⽽復始 ⽣⽣不息” meaning sustained vitality and ever rejuvenating.
Tradition.
Innovating the
Future.
Quality.
Unparalleled
Sophistication.
Responsible
Corporate
Citizens.
Technology.
Preserving the
Planet.
jewellery corporation by
providing genuine service.
Our Four Core Values
- Sustaining Tradition.
Innovating the Future. - Uncompromising Quality.
Unparalleled Sophistication. - Pioneering Technology.
Preserving the Planet. - Succeeding as Responsible Corporate Citizens.
We are guided by our Four Core Values as we strive to create more business opportunities and reinforce our leadership position in the jewellery industry.
Promoting tradition, innovation, quality and sophistication
For 90 years, we have been committed to preserving and furthering the art of fine jewellery, with a focus on novel techniques and timeless quality. Through innovative thinking and vision of sustainable development, we continue to capture new opportunities to strengthen our leading position.
- A diverse portfolio of brands and collaborations with cross-industry designers and licensed brands, blending traditional craftsmanship with contemporary designs.
- The first Hong Kong jeweller to launch a brand and e-commerce website in 2001.
- A comprehensive Omni-channel strategy to enhance customer experience online and offline.
- The establishment of Hong Kong Gemological Research and Authentication Centre Company Limited (HKGRACE), a HOKLAS Accredited Laboratory.
- A Personalised Jewellery Service that enables customers to select diamonds from our whole-range catalogue, pick a setting and take delivery of the finished ring at home or at any store.
Embracing technology, the planet and corporate responsibility
With our patented techniques and the latest innovations, we continually create high-quality jewellery that exceeds industry standards. We also embrace our environmental and social commitments by formulating sustainable environmental development strategy and upholding the highest standards of corporate governance.
- Our Patented diamond Auto-Polisher, rebuilt TANG and Patented Heart and Arrow Viewer technology achieve an unprecedented level of sophistication for 3EX diamond cutting.
- Our eco-friendly Shunde low-carbon production centre reduce emissions to achieve our environmental goal.
- Built an Intelligent Fulfillment Centre (IFC) with automated inventory and order management infrastructure to keep up with a fast-paced retail environment.
- Our Charme Collection is produced with earth-friendly cyanide-free gold electroforming technique, ensuring our trusted products are safe to our health and our environment.
- We were the first company in jewellery industry to be listed on Hong Kong's stock exchange (1973).
- Our stores are all self-owned and self-operated to ensure quality and professionalism.
- We are one of the DTC Sightholders, and strictly abide by the Kimberley Process to procure ethically sourced diamonds.
- Avid supporter of local development of education and the performing arts.